Lori Lawrence is one of the most inspirational beauty industry successes coming out of the Toronto Beach. Before obtaining her real estate license in 2007, Lori opened The Wave Zone Salon, an award winning boutique salon in The Beach. She soon received media coverage as the only business to register at the beginning of the year, during the depths of the 1991 recession. Lori began with a complete plan that included three different departments. Her business quickly grew to a staff of 10 and her personal client base grew from 490 to over 5,000 for the business as a whole. After 13 years in operation, Lori sold the business. Fortunately, she had purchased the building that housed the salon during her tenure, and currently remains a commercial landlord. Prior to becoming a REALTOR, Lori had bought three other properties as part of her enjoyment of buying, renovating and selling properties. This tweaked Lori's interest to embark on a career in real estate. As a REALTOR, Lori continues to attract the groovy crowd, especially stylists, musicians and artists who are able to afford a Toronto property. She relates well to creative types and their needs. Her honest, confident and relaxed style helps make her clients comfortable sharing personal and financial information. Serving an international clientele with their relocation needs, Lori has expanded her client base to include financial industry executives. She also services and consults salon owners, helping them buy rental and investment properties. For her, buying a property is about falling in love with the property, the vision, the view, the front door. Lori treats each listing photo shoot like a fashion photo shoot. An example is when she paid extra for a twi-light shot. Lori had the photographer snap at "exactly 7:38 pm" to capture the money shot of the sunset for a spectacular balcony city view. It's about details, details, details. Being a creative type herself, Lori's philosophy is that Life’s too short not to accessorize!
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Toronto Real Estate Board - IDX Last Updated: 2/19/2019 9:02:03 PM