Margaret Attwood has always loved real estate and interior design, yet like many others, she found herself working 9am-5pm at a desk job. In 1984, she decided to be her own boss and started in real estate. Margaret began by pounding the pavement to get business and it was difficult. However, after only 2 months in the business, she got her first break. While Margaret was hosting an open house, a man came and stayed the whole two hours talking to her about differences in lifestyle between condo living and house living. It turned out that man was a builder and by the end of the open house was so comfortable with Margaret that he ended up asking her to sell his Mississauga condo project. That was at a time when the market was crazy for condos and she was basically just on site taking orders. Police were hired for the sales office for crowd control, one of first times ever that this happened in real estate. Margaret ended up selling onsite for the same builder for a few buildings. After about 6 years, she realized that she was working 9-5 onsite and that was what she originally was trying to avoid. So, she decided to return to the resale part of the business. Her database of contacts at that point resulted in 100% of her business from referrals and to this day she has never spent a dime on advertising. Margaret’s philosophy for maintaining her referral business is to never compromise her greatest asset of integrity and never sell a property for the sake of making the sale. She tells her clients when something is good for them and when it is not. Buying or selling real estate is a stressful experience for many and Margaret, tries to avoid as much of the stress as possible by making the experience fun.
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Toronto Real Estate Board - IDX Last Updated: 7/22/2017 2:39:05 PM