Jay Wheatley invested many years in promotional marketing, often working 70-80 hours per week. Then during the last recession she found herself wishing for a more flexible work schedule, one that would also leverage her skills and knowledge. Given the timing Jay knew she had some tough choices to make. While looking at different career opportunities, she interviewed 4 realtors in order to decide who to use to help sell her home. Like most homeowners looking to sell, she felt that her home was worth more than what the realtors were telling her. However, unlike most homeowners, Jay had done extensive research and analysis on her property to justify the higher price. The biggest challenge was the lack of comparables as nothing had sold in her immediate vicinity in 3 years. Relying on her extensive marketing and negotiation skills she helped formulate a winning strategy. The result was that during the recession her home sold for 20% above what others had told her the market value was. But it wasn't until after experiencing the reaction of visitors to her home that Jay realized she had a natural talent for staging. That is when she decided to go into real estate. Once she started working in real estate she also discovered her other significant strength, an ability to draft and negotiate contracts on behalf of her clients. Jay is a multi-generational east-ender, who knows the neighbourhoods well and presently lives in Leslieville. Her knowledge of these areas, combined with her well-developed skills provide impressive results for her clients.
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Toronto Real Estate Board - IDX Last Updated: 10/22/2018 1:07:47 AM